Written by Lucian Katzbach
Blog
What I write down about product, growth, teams and gamification – and in the Founders Report, what building a company actually feels like right now.
Start here
Must-read
The articles that together form the thread. Read in this order, they add up to a picture.
Worth reading
Highlights
Articles that answer single questions in more depth – pick the one that concerns you.
Series
Founders Report
Building a company, week by week – unfiltered.
Section
Product & growth
Retention, activation, competitive advantage.
Section
Team & agility
Scrum, user stories and what actually makes teams faster.
Section
Gamification & learning
Octalysis, behavioral design and EdTech.
Complete
All articles
3 articles, newest first. Nothing hidden.
2026
Rather talk directly?
In a free intro call we look at why your users are not doing what you would like them to do.
Book an intro call