Author: Lucian Katzbach
Blog
What I write down about product, growth, teams and gamification – and, in the Founders Report, what building a company actually feels like right now.
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Must-read
The articles that form the thread. Read in this order, they add up to a picture.
Worth reading
Highlights
Articles that answer single questions in more depth – pick whichever one applies to you right now.
- Which US incubator or accelerator programme for which tech founder in 2026?
- Which incubator or accelerator programme for which tech founder in 2026?
- Gamification & behavioural design: why this combination is so effective
- What Scrum team size — and how it feels inside
- Forget hiring: how buying a startup gets your product to market faster
Series
Founders Report
Building the company, week by week – unfiltered.
22 August 2026
Three businesses – and the question of the right balance
Read the article →
18 August 2026
From feature fever to market readiness: a founders report
Read the article →
10 August 2026
Day 8 of my company: how bureaucracy almost stopped everything
Read the article →
9 August 2026
From idea to beta test: how two projects unexpectedly took off
Read the article →Category
Product & growth
Retention, activation, competitive advantage.
- Which international incubator or accelerator programme for which tech founder in 2026?
- Which US incubator or accelerator programme for which tech founder in 2026?
- Why learning speed is a moat nobody can copy
- Why your product lead is no longer enough
- Which incubator or accelerator programme for which tech founder in 2026?
- How to break out of stagnating MRR as a solo tech founder
- Value as a magnet: how platform logic, user motivation and team empathy build real loyalty
- Forget hiring: how buying a startup gets your product to market faster
- Retention design 2025 for SaaS
- More active users, more value: how monthly active users raise your customer lifetime value – and how gamification changes that
- Customer lifetime value and subscriptions in EdTech
Category
Team & agility
Scrum, user stories and what actually makes teams faster.
- What is my software team really worth?
- When user stories become sprint goals: why your team gets slower
- What Scrum team size — and how it feels inside
- Flight Room – the team game for clear communication and collaboration
- When teams function but do not feel: how real connection grows in scaled systems
- From burnt-out team lead to a leader whose team achieves the impossible
- Flying, arguing, crashing – a game loop for shared team goals and better communication
- How the quest framework makes your user stories faster – without pressure or overtime
- How product owners get their teams out of the delivery corner
Category
Gamification & learning
Octalysis, behavioural design and EdTech.
- 50 hours of gaming – why your child plays instead of learning
- Gamification & behavioural design: why this combination is so effective
- More respect for teachers – with gamification, SaaS strategy and smart AI prompts
- Build the learning platform students really love – with agile principles, gamification and AI
- How authors become mentors – and EdTech products finally build real retention
- How an old-fashioned learning tool can become a digital super tool
Complete
All articles
30 posts, newest first. Nothing hidden.
2026
- Three businesses – and the question of the right balance
- Which international incubator or accelerator programme for which tech founder in 2026?
- Which US incubator or accelerator programme for which tech founder in 2026?
- From feature fever to market readiness: a founders report
- Day 8 of my company: how bureaucracy almost stopped everything
- From idea to beta test: how two projects unexpectedly took off
- What is my software team really worth?
- Why learning speed is a moat nobody can copy
- Why your product lead is no longer enough
- Which incubator or accelerator programme for which tech founder in 2026?
2025
- How to break out of stagnating MRR as a solo tech founder
- When user stories become sprint goals: why your team gets slower
- What Scrum team size — and how it feels inside
- Flight Room – the team game for clear communication and collaboration
- When teams function but do not feel: how real connection grows in scaled systems
- From burnt-out team lead to a leader whose team achieves the impossible
- 50 hours of gaming – why your child plays instead of learning
- Value as a magnet: how platform logic, user motivation and team empathy build real loyalty
- Flying, arguing, crashing – a game loop for shared team goals and better communication
- Forget hiring: how buying a startup gets your product to market faster
- How the quest framework makes your user stories faster – without pressure or overtime
- How product owners get their teams out of the delivery corner
- Retention design 2025 for SaaS
- More active users, more value: how monthly active users raise your customer lifetime value – and how gamification changes that
- Gamification & behavioural design: why this combination is so effective
- More respect for teachers – with gamification, SaaS strategy and smart AI prompts
- Build the learning platform students really love – with agile principles, gamification and AI
- How authors become mentors – and EdTech products finally build real retention
- How an old-fashioned learning tool can become a digital super tool
- Customer lifetime value and subscriptions in EdTech
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